Asian Americans continue to be invisible.

But this time, their identities were replaced.

A recent Citi credit card commercial shows three non-Asian men launched a balloon with a camera tied to its end.  The camera was to take pictures of the earth from above. Like many typical commercials, it is less than 60 seconds long and to sell an idea–that Citi credit card is convenient for purchase.

What consumers may not be aware of is that two of the three men in the ad were actually Chinese Americans students from MIT.  Two years ago, Oliver Yeh and Justin Lee did a science project and made international news. Their inexpensive project was published by the Guardian in U.K.

There is nothing wrong with Citi’s advertisement to market its credit card, but when Citi replaced the Asian men who own the original idea with White men, what is Citi saying?

Let me know what you think?

80 Responses to “Asian Americans continue to be invisible.”

  1. Beverly Martino Says:

    It really is great to discover a blog that actually provides the information I’m interested in and provided it in a clear and understandable fashion. great work, I will be back.

  2. Patrick Mazzone Says:

    It’s fantastic to find a blog which actually contains the material I’m trying to find and provided it in a very clear and readable style. wonderful work, I will be back.

  3. ??? Says:

    I would just like to let you know how much I learn from your website. Bookmarked and will be back soon for some more good articles!

  4. Pei Says:

    The information on this site is beneficial.

  5. Alan Headbloom Says:

    Sad, but no surprise. This is what happens when you have an all-white marketing team.

  6. asiatinnen Says:

    I found this surely helpful…

  7. Hal Dastrup Says:

    I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment!

  8. France Kipper Says:

    Just a smiling visitant here to share the love (:, btw great style .

  9. Gil Mcculloch Says:

    Thanks a bunch for sharing this with all of us you actually know what you are talking about! Bookmarked.

  10. Cecile Margeson Says:

    Cool blog

  11. InMotion Hosting Says:

    I think several other web site masters must consider this online site as an model, extremely clean and also good user genial style and design, let alone the content. You are a guru in this topic!

  12. Marchelle Lowrance Says:

    Couldn’t have said it better myself.

  13. Sheldon Bankemper Says:

    Love your blog!

  14. Aprender Ingles Facil Says:

    It’s difficult to come across good posts about this subject, but you do seem professional.

  15. Soila Ludera Says:

    Your current posts usually have got many of really up to date info. Where do you come up with this? Just saying you are very inspiring. Thanks again

  16. buy facebook fans Says:

    I uncovered this web site using google.com And i desire to thank you for your hard work. You’ve done really really good site. Great work, great site! Appreciate it!

  17. Gabriele Schlappi Says:

    I just couldn’t go away from your website prior to suggesting that I actually enjoyed the usual information.

  18. Madeleine Voetsch Says:

    Great post!

  19. seo link finder Says:

    I happen to be writing to make you understand what a fine experience my friend’s girl undergone browsing your site. She mastered so many details, which include what it is like to have an awesome teaching style to let other individuals smoothly gain knowledge of specified multifaceted subject matter. You truly surpassed our expected results. I appreciate you for showing the valuable, dependable, edifying not to mention easy guidance on this topic to Jane.

  20. Robert McArthur Says:

    Hi there, I found your site by the use of Google even as searching for a related matter, your website came up, it seems to be great. I’ve bookmarked it in my google bookmarks.

  21. Earle Hinkel Says:

    Hi would you mind letting me know which webhost you’re utilizing? I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot faster then most. Can you recommend a good web hosting provider at a fair price? Many thanks, I appreciate it!

  22. gaucho Says:

    With thanks for any sensible critique. Myself together with my own next door neighbor have been just getting ready to accomplish a few research about this. We gained a grab some sort of e book with our location selection but I believe My partner and i learned more crystal clear from this article. I am really thankful to view these superb info getting provided easily available.

  23. Vella Dignan Says:

    That is the type of info that should be shared around the web. Shame on the search engines for now not positioning this higher up! Come on over and discuss with my web site. Thanks =)

  24. Cristina Wendell Says:

    Oh my goodness! an amazing article dude. Thank you However I am experiencing issue with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting identical rss problem? Anyone who knows kindly respond. Thnkx

  25. oem software Says:

    You are my role models. Thanks for the article

  26. Samar Spearing Says:

    WONDERFUL Post.thanks for share..more wait ..

  27. web page Says:

    A guest sees more in an hour than the host in a year

  28. ????? Pros Says:

    Good post. I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to everything. Do you have any suggestions for first-time blog writers? I’d certainly appreciate it.

  29. Sam Says:

    Thanks for giving these useful, healthy, educational and as well as unique guidance on your topic.

  30. lasting longer during sex Says:

    This is really some awesome advice. Keep it up, my colleagues would love this.

  31. Maryanna Harpster Says:

    Yeah bookmaking this wasn’t a speculative decision great post! .

  32. Iona Dukas Says:

    Hello very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your website and take the feeds also…I am happy to seek out so many useful information here within the submit, we want work out extra strategies on this regard, thanks for sharing.

  33. projekty domov bungalov Says:

    Some genuinely nice and utilitarian information on this website , also I believe the layout holds excellent features.

  34. Chadwick Poyner Says:

    I wanted to compose you this little bit of observation to give many thanks as before for the breathtaking basics you’ve shown above. It was so strangely open-handed of you to provide freely precisely what a lot of folks could possibly have offered for an e-book in making some money for themselves, notably seeing that you might have tried it if you ever decided. The ideas in addition acted to become a good way to recognize that other people have a similar dreams just like mine to know the truth great deal more in respect of this problem. I believe there are several more fun instances up front for those who scan through your site.

  35. Lavern Fulkerson Says:

    It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks

  36. basketball drills Says:

    It’s really a cool and useful piece of information. I’m satisfied that you simply shared this useful information with us. Please stay us informed like this. Thanks for sharing.

  37. department of education loans Says:

    I’m new to this. I stumbled upon this I have found It positively useful and it has helped me out loads. I’m hoping to give a contribution and help other users like it has helped me. Good job.

  38. Los Algodones Says:

    I like this website because so much utile stuff on here.

  39. Matthew Says:

    An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

  40. Los Algodones dental Says:

    Thanks for this post, I am a big big fan of this site would like to proceed updated.

  41. Los Algodones dental implants Says:

    Thanks for this post, I am a big big fan of this site would like to keep updated.

  42. dentist Los Algodones Says:

    You can certainly see your expertise within the paintings you write. The world hopes for more passionate writers like you who aren’t afraid to mention how they believe. Always go after your heart.

  43. h miracle reviewl Says:

    Thanks for helping out, good information.

  44. Art Toor Says:

    This informative article had been certainly a really fantastic study. I has been surprised through the contents of the post. I can not hold out to see exactly what else you might have waiting for you for us. I’m absolutely awaiting your next article. Thanks regarding revealing!

  45. Darrel Says:

    It is difficult to get experienced people with this matter, but guess what happens you are referring to you sound! {Thanks

  46. suffolk county escort agency Says:

    Thanks for another informative site. Where else could I get that type of information written in such a perfect way? I have a project that I’m just now working on, and I’ve been on the look out for such info.

  47. Bridgette Jarencio Says:

    Great post, thanks a lot for sharing. Do you happen to have an RSS feed I can subscribe to?

  48. property management elk grove Says:

    you are truly a excellent webmaster. The website loading velocity is incredible. It kind of feels that you are doing any unique trick. Moreover, The contents are masterwork. you’ve performed a great task in this matter!

  49. wayfinding Says:

    Completely I share your opinion. In it something is also to me this idea is pleasant, I completely with you agree.

  50. Mel Says:

    There are some interesting points in time in this article but if I see these I really do not know center to heart. There’s some truth but until I look into it more hold judgment will be taken by me. Thanks good post, and we want more! {Included with FeedBurner as well

  51. Loren Kuka Says:

    Thanks a lot for sharing this with all people you really understand what you are speaking approximately! Bookmarked. Kindly additionally discuss with my site =). We may have a hyperlink change agreement among us!

  52. map Algodones Says:

    I do consider all the ideas you have presented to your post. They are very convincing and can certainly work. Still, the posts are too quick for beginners. May you please extend them a bit from next time? Thank you for the post.

  53. Leo Says:

    Thank you for this post, all is eenellxct! Your Posts are generally above and further than other people within this issue. Thanks a lot so much for your assistance.

  54. Nolan Says:

    An interesting conversation is worth comment. I do believe that you ought to write more on this topic, it will not be a taboo subject but usually individuals are insufficient to talk on such topics. To the next. Cheers

  55. h miracle reviewl Says:

    I like this web site so much, saved to fav. .

  56. SEO Says:

    I have been wanting to start a successful blog i want to start a blogg useing the best free blogg starting website …. pleez tell me which one is the best??????\.

  57. sony recorders Says:

    Completely I share your opinion. In it something is also to me this idea is pleasant, I completely with you agree.

  58. Los Algodones dentist review Says:

    You got a very excellent website, Gladiola I noticed it through AOL.

  59. dentist beverly hills Says:

    Thanks for the information provided! I was looking for this information for quite some time, but I wasn’t able to see a dependable source.

  60. laptop repairs Says:

    I’m amazed, I have to admit. Rarely do I come across a blog that’s both educational and entertaining, and without a doubt, you have hit the nail on the head. The issue is an issue that not enough folks are speaking intelligently about. I’m very happy that I found this during my hunt for something regarding this.

  61. huntington beach dentist Says:

    Completely I share your opinion. In it something is also to me this idea is pleasant, I completely with you agree.

  62. huntington beach dentist Says:

    Thanks for taking the time to share this, I feel strongly about it and love reading more on this topic. If possible, as you gain knowledge, would you mind updating your blog with more information? It is extremely helpful for me.

  63. dc accounting firms Says:

    Thanks for the information provided! I was looking for this information for quite some time, but I wasn’t able to see a dependable source.

  64. Algodones Says:

    You got a very excellent website, Glad I discovered it through AOL.

  65. Bart Heitz Says:

    Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Basically Magnificent. I am also an expert in this topic so I can understand your effort.

  66. los angeles dentist Says:

    Excellent blog! I genuinely love how it’s easy on my eyes as well as the information are well written. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your rss feed which need to do the trick! Have a nice day!

  67. Lue Began Says:

    You should take part in a contest for one of the best blogs on the web. I will recommend this site!

  68. does biotin help hair growth Says:

    Spot on with this particular write-up|if you werent too busy searching for attention.

  69. Alissa Follett Says:

    This is really interesting, You are a very professional blogger. I have joined your feed and look forward to looking for more of your excellent post. Additionally, I’ve shared your web site in my social networks!

  70. extra large bean bag chairs for kids Says:

    Hello ! How are you? I see you may have a good seeking site plus the details is awsome.I don’t have a domain however…I only have a totally free blog but I try and build a web page as great as yours and with valuable info.I’ve got your link from a friend on facebook…I hope you don’t thoughts if we share the links with other ppl on our firm.

  71. Office 2010 Professional Key Says:

    We’re a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable information to work on. You have done an impressive job and our entire community will be grateful to you.

  72. Sheila Martinez Says:

    Thankyou for this terrific post, I am glad I discovered this internet site on yahoo.

  73. Zyrandole Allegro Says:

    I’m not sure where you are getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for excellent information I was looking for this information for my mission.

  74. Samuel Juelfs Says:

    It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks

  75. Battlefield 3 Hacks Says:

    I’ve recently started a web site, the info you provide on this web site has helped me tremendously. Thanks for all of your time and efforts & work.

  76. Get Your Ex Back Says:

    Very informative and I fully agree with you.

  77. Jenee Hauley Says:

    you have a great blog here! would you like to make some invite posts on my blog?

  78. webbhotell Says:

    Nice post. I like it.

  79. ?????? Says:

    I was incredibly pleased to discover this web-site.I wanted to thank you for this really good read I undoubtedly enjoying each small bit of it and I have you bookmarked to take a look at new stuff you put up.

  80. lopare Says:

    This is what I need. Thanks!

Leave a Reply

Cultural Calendar
February  2012
Sun Mon Tue Wed Thu Fri Sat
   
  1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29  
Weekly Posts