Asian Americans continue to be invisible.
But this time, their identities were replaced.
A recent Citi credit card commercial shows three non-Asian men launched a balloon with a camera tied to its end. The camera was to take pictures of the earth from above. Like many typical commercials, it is less than 60 seconds long and to sell an idea–that Citi credit card is convenient for purchase.
What consumers may not be aware of is that two of the three men in the ad were actually Chinese Americans students from MIT. Two years ago, Oliver Yeh and Justin Lee did a science project and made international news. Their inexpensive project was published by the Guardian in U.K.
There is nothing wrong with Citi’s advertisement to market its credit card, but when Citi replaced the Asian men who own the original idea with White men, what is Citi saying?
Let me know what you think?
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